Heidiwood

Heidiwood - Pictures of the new Heidiwood clothing line by Heidi Montag - or Heidi Wood clothing as some call it - show a simple, sexy approach to fashion by The Hills star.

Heidiwood clothing line runway launch in Hollywood April 11, 2008

The Heidiwood clothing line is available at Anchor Blue and is quite reasonably priced as opposed to Lauren Conrad’s clothing line which is carried only by high-end boutiques.

Model walks runway in new Heidiwood clothing

Boyfriend Spencer Pratt was there to support the launch of Heidi’s new clothing line April 11, 2008 in Hollywood, California.

Heidi Montag gets a kiss from Spencer Pratt at Heidi Wood launch

Uber blogger Perez Hilton was on hand to help Montag introduce the Heidiwood line for Anchor Blue.

Perez Hilton and heidi Montag on runway at her clothing line launch

The name “Heidiwood” is a take off on Hollywood and Heidi Montag’s first name, giving her Heidi Wood clothing line a catchy brand name, at least once everyone figures out it’s spelled as just one word and not two.

Heidi Montag modeling her own clothing line

Many of her designs are simple everyday wear that will be popular with her target audience of fashion conscious young women who want sexy fashions at a good price.

dress from Heidi Wood clothing line modeled on runway

Many of her clothing designs are casual wear for young women.

Jean shorts and casual top are everday wear fashions

Unlike a lot of designer fashions, the Heidiwood line will be available in plus sizes as well, which is of course, a much larger market.

Heidiwood clothing line modeled by plus size model

Many of Montag’s Hollywood friends were backstage to support her clothing line launch.

Heidi Montag and friends backstage at runway showing

Heidi Montag looked so hot in her own outfit of tight black shorts, high heels, and zebra-striped top that the photgraphers joked that they were all getting “Heidi Wood” from watching her strut down the runway.

Heidi Montag strutting down the runway