Butterfly Bra – A new bra by Jill Scott with a butterfly strap design in the back, seen in pictures and video below, aims to bring comfort to voluptuous women with its innovative design.

New Butterfly Bra designed by Jill Scott

The Butterfly bra was designed by Grammy-winning singer Jill Scott and is part of the Ashley Stewart stores “The Butterfly Collection By Jill Scott”, a whole new brand of intimate apparel for plus-sized women.

Back of the the new butterly bra from Ashley Stewart stores

The new bra from The Butterfy Collection features gel-filled shoulder straps and cups and a patented double clasp design in back that helps eliminate unsightly bulges beneath your clothing.

Available exclusively at the 220 Ashley Stewart Stores, the Butterfly Bra Collection is promoted by full-color window-sized posters of Ms. Scott in every store.

Butterfly line of bras by Jill Scott

Aimed at the plus-size woman with a larger than average cup size, the new bra collection is also being promoted in conjunction with Jill Scott’s “The Real Thing” album and tour.

Butterfly Bra Video

“The partnership with a world renowned artist of Ms. Scott’s caliber is a special partnership for Ashley Stewart stores. We have always admired Jill’s commitment to her music and the integrity tied to the artistry of her body of work. We look forward to not only working with her on this product line but helping and enriching our communities by using the partnership to inspire others,” says Marla K. Minns, Executive Vice President and General Manager of Ashley Stewart Stores.

And that’s the latest news on the Butterfly bra.

Tags: ashley stewart, butterfly bra, jill scott

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